The Goal

Frequency × TripleLift

Frequency and TripleLift to partner on advertising solutions across our mutual customers

Frequency TripleLift
Top Priorities
  1. 1Frequency In-Scene Ads on The Roku ChannelDetails below
  2. 2Contextual Metadata for In-Break and In-SceneComing soon
  3. 3Collaborate on New Ad Solutions for FAST ChannelsFuture state
1 · TripleLift × The Roku Channel

Frequency In-Scene Ads on The Roku Channel

Why Frequency In-Scene?

  • Frequency manages over 100 publisher channels on Roku
  • TripleLift already has a direct integration with Roku
  • The Roku Channel is the largest FAST platform1
  • Frequency can help TripleLift source demand, managed through TripleLift pipes

1 Source: The Gauge, Nielsen

2 · Current State

How TripleLift “In-Show” works on Roku today

TripleLift is the SSP and auction behind Roku's server-side ad insertion. Follow a single ad break from stream to stitch.

Demand Sources The Trade Desk Amazon DSP StackAdapt SSP + auction Auction Winner TripleLift services Content ingestion Content analysis Creative production Creative distribution Viewer stream Roku SSAI Roku ad server oRTB request oRTB bid request oRTB bid response VAST response (auction winner) VAST pass-through SCTE message from playout Ad stitched into stream
Step 1 of 8

3 · Future State

Where Frequency fits in

The same flow, with Frequency added at three touchpoints.

Demand Sources The Trade Desk Amazon DSP StackAdapt Frequency AdsNEW SSP + auction Auction Winner TripleLift services Content ingestion Content analysis Creative production Creative distribution Viewer stream Roku SSAI Roku ad server oRTB request oRTB bid request oRTB bid response VAST response (auction winner) VAST pass-through SCTE message from playout Ad stitched into stream Frequency AdsDemand facilitator TripleLift integrationEnriched contextual signals Channel deliveryChannels provisioned to Roku Demand Source Contextual Data Partner Channel Provisioning Frequency customers Sony The CW BET PGA Tour UFC Radial Cineflix + more New demand source Enriched contextual signals in-break + in-scene Provisions the viewer stream
Touchpoint 1 of 3

4 · Options

Two ways to integrate

The options differ in who manages content, analysis and rendering. Select an option to see its workflow.

Status quoOption 1

Standard “In-Show” Integration

Who manages what
  1. 1TripleLiftContent, metadata and EPG ingestion
  2. 2TripleLiftContent analysis and ad marker setting
  3. 3TripleLiftCompositing and rendering ad creatives
  4. 4TripleLiftCreative distribution to Roku
Work needed
Frequency
  • Create custom API for content ingestion and ad markers
  • Ingest ad marker metadata and Cue ID from TripleLift
  • Generate “In-Show” SCTE for Roku channel feeds
TripleLift
  • Adopt IAB ad format specs
  • Integrate custom API for content ingestion and ad markers
  • Implement Frequency as demand source
Benefits
  • Status quo workflow
  • Leverages existing “In-Show” workflow
Reduced COGsOption 2

Optimized “In-Show” Integration

Who manages what
  1. 1FrequencyContent, metadata and EPG (no ingestion)
  2. 2FrequencyContent analysis and ad markers (no analysis)
  3. 3FrequencyCompositing and rendering ad creatives
  4. 4TripleLiftCreative distribution to Roku
Work needed
Frequency
  • Manage content and metadata
  • Create ad markers, Cue IDs and rendered composites
  • Generate “In-Show” SCTE for Roku channel feeds
TripleLift
  • Ingest Frequency’s Cue IDs and rendered composites
  • Implement Frequency as demand source
Benefits
  • Reduced COGs
  • No content ingestion needed
  • No content analysis services needed
5 · Next Steps

Next steps and timeline

  1. 1Agree to a solution path
  2. 2MSA agreement between TripleLift and Frequency